Take The Fundamental Journey to Sustainable Value

Why do you exist?

Most companies can’t answer that question. The people that work there have no idea what the company does for the world. We help companies focus on the thing they do that people value most, and to express it in ways that create sustainable value.  We help them identity the emotional core of their business, one that resonates with potential customers and gives a sense of purpose to their employees.

Our process helps you identify the fundamental human value your company can claim, one that is emotionally compelling to customers and employees. Fundamental5 Branding helps companies have a greater positive impact in the world. That’s our reason for being.

“Lazaroff /Dundore helped us distill the reason we existed to a single, short statement and helped us focus our efforts moving forward.  It was a process our people really appreciated, as they were able to think about their jobs in ways they had never thought before.”  

— Rob Israch, CMO – Tipalti

Get The Fundamental5 Presentation

See how connecting with your Fundamental5 values gets everyone on the same page, improving lead generation, close rates and company morale.   

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