When Better Isn’t Better

When Better Isn’t Better

Of course, your software is superior to the competition’s. It’s faster, more accurate, more comprehensive than anything else out there. It causes efficiencies, increases productivity. And so you shout it from the rooftops. You plaster it on your home page. Run lead...
The Tired Promise of Efficiency

The Tired Promise of Efficiency

When we first talk to potential B2B software clients, we ask them what their value proposition is.  The #1 claim we hear is that their software increases efficiency for their customers. Whether it’s for finance, marketing, ecommerce, whatever, we always hear...

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