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Ester-C

Consumers loved Ester-C, and bought it primarily to bolster their immune systems. So when flu season came around, all they needed was a little reminder of Ester-C. One that would be hard to forget. CAUTION: listening to these ads may cause Ester-C to repeat endlessly in your head, which was the point, as Ester-C doesn’t necessarily roll off the tongue, and this is a very commoditized section of the shelf.

 

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