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Whole Foods

Whole Foods Market wanted to highlight individual products and departments. So we did a series of ads, one of which was for the launch of the new concept at the time – Heirloom Tomatoes.  We also did ads for their meat, fish and 365 products. Knowing their “foodie” audience, these wanted to be longer copy, as they felt their customers would read what they cared about: food. But this campaign also went a long way to bolstering enthusiasm by the managers of the specific departments. We also did new store opening ads, as this was a tremendous time of expansion for the chain.  This is a sampler platter of our ads:

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