A Very Irrational Decision

A Very Irrational Decision

So often, I hear our B2B software clients tell us that their biggest competitor is not another company.  Instead, most deals get lost to the status quo.  A company just can’t overcome inertia to take action and make change. If you look at most B2B messaging, it’s no...

Three Ways Data Gets A Red Card

    I recently watched data kill a sales pitch.  The presenter was working his way through a deck, reviewing slide after slide filled with charts and graphs. He was using the data to support a pre-ordained conclusion whose inevitable arrival couldn’t...

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