When Better Isn’t Better

When Better Isn’t Better

Of course, your software is superior to the competition’s. It’s faster, more accurate, more comprehensive than anything else out there. It causes efficiencies, increases productivity. And so you shout it from the rooftops. You plaster it on your home page. Run lead...

Three Ways Data Gets A Red Card

    I recently watched data kill a sales pitch.  The presenter was working his way through a deck, reviewing slide after slide filled with charts and graphs. He was using the data to support a pre-ordained conclusion whose inevitable arrival couldn’t...

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